Study: Insurance and Loan Keywords Are Major Revenue Drivers for Google

 Study: Insurance and Loan Keywords Are Major Revenue Drivers for Google

Here’s a list of the top 20 keyword categories with the highest search volume and cost-per-click (CPC), according to WordStream:

1. Insurance – Example keywords: “buy car insurance online,” “auto insurance price quotes”

2. Loans – Example keywords: “consolidate graduate student loans,” “cheapest homeowner loans”

3. Mortgage – Example keywords: “refinanced second mortgages,” “remortgage with bad credit”

4. Attorney – Example keywords: “personal injury attorney,” “DUI defense attorney”

5. Credit – Example keywords: “home equity line of credit,” “bad credit home buyer”

6. Lawyer – Example keywords: “personal injury lawyer,” “criminal defense lawyer”

7. Donate – Example keywords: “car donation centers,” “donating a used car”

8. Degree – Example keywords: “criminal justice degrees online,” “psychology bachelor’s degree online”

9. Hosting – Example keywords: “hosting MS Exchange,” “managed web hosting solution”

10. Claim – Example keywords: “personal injury claim,” “accident claims no win no fee”

11. Conference Call – Example keywords: “best conference call service,” “conference calls toll-free”

12. Trading – Example keywords: “cheap online trading,” “stock trades online”

13. Software – Example keywords: “CRM software programs,” “cheap help desk software”

14. Recovery – Example keywords: “RAID server data recovery,” “laptop hard drive recovery”

15. Transfer – Example keywords: “zero APR balance transfer,” “credit card balance transfer zero interest”

16. Gas/Electricity – Example keywords: “business electricity price comparison,” “switch gas and electricity suppliers”

17. Classes – Example keywords: “criminal justice online classes,” “business administration online classes”

18. Rehab – Example keywords: “alcohol rehab centers,” “crack rehab centers”

19. Treatment – Example keywords: “mesothelioma treatment options,” “drug treatment centers”

20. Cord Blood – Example keywords: “cord blood bank,” “store umbilical cord blood”

WordS

tream also provided an infographic summarizing these findings.